properties â from Brazil to the UK to the Middle East
parents reached each month
monthly unique visitors
mobile app downloads
Our latest insights
Consumer behavior and market-place consolidation continue to disrupt the traditional registry experience. We partnered with nearly 1,500 women to uncover the biggest baby registry trends and learn how soon-to-be-moms are rethinking the way they create and manage their baby registry.
Both brands and retailers are feeling the effects of macroeconomic changes, the growth of e-commerce, and the rising synergy between technology and shopping. Our latest Shopping Report examines how these shifts impact the shopping attitudes and behaviors of today's parents.
Generation Z parents are redefining what it means to be a parent and how to raise a family. We uncover key differences between Generation Z and Millennial consumers to help you understand how this young generation of digital natives will prioritize, shop, communicate, and connect when they become parents.